Startup Challenge
Every business starts somewhere. This module will get you thinking like an entrepreneur, building a great team and product from scratch, and pitching your startup idea for funding.
AT A GLANCE:
7.5 credits
Challenge: Pitch
Required for all
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What you'll learn
Research methods
Entrepreneurial strategy and the lean canvas
Costing and pricing
Supply chains, sustainability, and ethical decision-making
Marketing: Positioning, branding, and sales
Pitch your startup
Your pitch will answer the question: “What problem does my proposed product or service solve?"
Create your startup by building a successful team, identifying market needs, performing competitor analysis, understanding the global context, and understanding yourself. You’ll be challenged to explore your own strengths and weaknesses from the start, identifying areas where you can show leadership and what you'll need to focus on improving.
Venture capital and angel investors are less interested in products and more interested in successful teams that can iterate and work together to develop their idea.
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Mindsets and core skills
We partnered with Burning Glass Technologies and analyzed millions of job postings worldwide to understand the key mindsets and core skills that are most in demand. We’ve integrated the assessment of these skills—like collaboration, communication, and creativity—into our core modules.
You’ll be continually assessed on your performance to ensure you build up these attributes to the best of your ability alongside your problem-solving and leadership skills.
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The Hult curriculum broke down walls in so many ways that studying felt more like real-world job experience. The emphasis was on solutions, adaptations, pivots, reactions, and predictions.
Marc Watum
South Africa
Class of 2017
There's still room in our undergraduate program for students like you.