Design

Begin your program with a Hult immersion experience. You'll practice essential business skills to prepare for the program and assess your readiness using commonly used concepts and tools for industry and career preparation. In this course, you'll begin to develop communication and teamwork skills, reflect on your personal journey, and build a strong foundation for the program and your professional success.

Becoming an authentic leader is a lifelong journey, filled with obstacles. Balancing multiple limitations against aspirations, values, and competencies takes great self-awareness. Understanding yourself, including your behavioral style and your mindset, is key to personal development. This course will help you develop your strengths, identify areas for growth and build a foundation for leading authentically today and in the future.

As a business professional, you need to know how to read and analyze financial reports, access capital to grow businesses, and navigate financial markets and institutions. Gain the basic financial acumen to enable you to perform financial analysis and management of a company.

Due to the fragmentation of the media landscape, marketing has become one of the most innovative disciplines in business. Learn how to evaluate marketing opportunities on a global scale and develop a marketing strategy for a high-growth product or idea. How can you differentiate your product in the context of today's consumer values? Build influential marketing strategies in line with trends in digital media and disruptive technology.

Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.