Analytics Track
Maximize your employability—and your global graduate opportunities—by adding a highly in-demand STEM analytics specialization to your degree.
Completion of this track means you will graduate with a Master's in Marketing in Analytics.
Why specialize in analytics?
This track will give you a well-rounded skillset in data, business analysis, and machine learning, grounded in the context of global business environments. You’ll develop basic data literacy and an analytic mindset to help you make data-driven and strategic business decisions as a marketing professional.
Specialization skills include:
Marketing Metrics
Digital Marketing
Machine Learning & Optimization
Data Analysis
Customer Discovery
Analytics Track Course 1
Metrics & Analytics
Marketing analytics enables you to gain a competitive edge and translate data into actionable decisions. Familiarize yourself with data sources and data types, so that you can understand statistical methodologies and draw robust conclusions from the data. Focus on customer retention, acquisition, loyalty, marketing mix optimization, and brand measurement.
Analytics Track Course 2
Customer Acquisition Through Digital Marketing
Develop skills for multi-channel customer acquisition using a comprehensive understanding of digital marketing concepts and tools. You'll learn to conduct an audit and competitive analysis, and develop a strategic digital marketing plan to meet business goals using actionable tactics. This course is particularly relevant if you have career interests in digital marketing and advertising, web analytics, ecommerce, startups, or customer acquisition.
Analytics Track Course 3
Neuromarketing
This course will introduce candidates to the fields of consumer neuroscience and neuromarketing.
This course addresses two primary questions:
1. How can our current understanding of the brain and human psychology be applied to general marketing goals?
2. How can specific marketing questions be addressed through collecting and analyzing neuroscience data?
Along the way, the course will outline and develop the basic concepts of the human brain, basic brain mechanisms, the primary elements governing the consumer mind, how it is studied (e.g. neuroimaging and behavioral techniques), and how these insights can be applied in commercial and societal situations.
Analytics Track Course 4
Introduction to Machine Learning & AI
As Machine Learning and AI drive transformative advancements across industries, understanding the principles of ML and AI is crucial. Professionals need to harness data-driven insights, automate processes, and create intelligent systems. Using tools available in Python, R, and AI, this course provides a broad introduction to machine learning, data mining, and statistical pattern recognition. You'll gain experience with applying theory to key predictive and descriptive analytics problems in business intelligence.
Analytics Track Course 5
Business Intelligence
Data has become an important asset to organizations and, when used strategically, can become a competitive advantage. This course provides an overview of business intelligence including data warehousing, data mining, and the fundamental principles of data science. You'll gain hands-on experience with data analytics techniques to produce business intelligence for better decision-making.
Why study a STEM master's?
STEM degrees are among the most in demand with employers worldwide and opportunities in the field of analytics are growing fast. The pressing need across industries for employees with skills in science, technology, engineering, and math, as well as business know-how, makes those with a STEM master's some of the most desirable graduates on the global job market.
When you choose the Master's in Marketing in Analytics track, you’ll graduate with a world-class degree and a highly in-demand STEM specialization.
Benefits
Climb faster up the career ladder
Stand out from local talent
Secure a spot in a high-demand market. Typical STEM master's job outcomes: Business Analyst, Marketing Analyst, Financial Analyst, Consultant
STEM graduates on US campuses are eligible for up to 3 years of work authorisation in the US (OPT)
Learn more here about the benefits of a STEM degree.
Not all specializations or elective courses will be available at every campus
Specializations or elective courses are subject to change
Download Brochure
Download a brochure for an in-depth look at Hult’s master’s programs.
