Marketing Track
Marketing is a highly competitive and complex field. Focus on your niche with a specialization and differentiate yourself from the competition.
Completion of this track means you will graduate with a Master's in Management with a Specialization in Marketing.
Why specialize in marketing?
With so many avenues and approaches to communication, marketing has grown into an immense industry with a variety of different areas. Marketing is a complex field and this specialization provides you with exposure to skills and topics including digital marketing, market and customer research, presentation and persuasion skills, and developing creative marketing strategies to make a business stand out from the competition.
Specialization skills include:
Marketing Analytics
Product Development
Market Research
Communication & Presentation Skills
Sales
Creativity
Storytelling
Marketing Track Course 1
Consumer Behavior
Understanding the customer journey is one of the most important aspects of marketing in today’s exceptionally competitive world. Learn about building product awareness, consumer behavior, and marketing technology in a post-digital world—and understand how culture, social groups, and lifestyle impact a customer’s purchasing decisions.
Marketing Track Course 2
Brand Management
A strong brand forms the basis of a meaningful relationship between your company, your product, your employees, and your customer. But it’s no easy feat. Develop your brand management knowledge and skills—with consideration of the social forces at play—and empower yourself with the ability to develop an effective brand strategy and management.
Marketing Track Course 3
Business Development
The explosion of online and offline sales channels has made the sales management function much more complex and challenging. Learn business development strategies for client acquisition and retention, leverage marketing tactics for sales growth, and understand the opportunities to utilize the sales process to advance the overall brand strategy.
Marketing Track Course 4
New Product Development
From startups to Fortune 500 corporations, new product development is critical to the sustainability and growth of every company. Understand how companies adapt their existing products—and successfully build new ones—to respond to the ever-changing preferences of customers and expand into new markets.
Marketing Track Course 5
Introduction to Pricing Strategies
This course provides a comprehensive introduction to the principles, theories, and practical applications of pricing strategy in various business contexts. Effective pricing is a cornerstone of business success, influencing profitability, market positioning, and customer perceptions. Through a blend of theoretical frameworks, real-world applications, and hands-on exercises, you will gain a deep understanding of the intricacies of pricing decisions and develop the skills needed to formulate and implement effective pricing strategies.
Not all specializations or elective courses will be available at every campus
Specializations or elective courses are subject to change
Download Brochure
Download a brochure for an in-depth look at Hult’s master’s programs.
