Market

Now you’ve got the basics covered, it’s time to take it up a gear. Advance your own soft skills while delving deeper into all things consumer-focused and brand-related.

Courses in this module

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Core Course

Teamwork & Collaboration

In modern organisations most of the work is done in teams and so the ability to work with others is fundamental in business. The Teamwork & Collaboration course will lay the foundations for effective teamwork by understanding yourself – your behavioural style and mindset. The course will then focus on how to collaborate with others in a variety of contexts. You will develop a broad repertoire of tools to collaborate and negotiate across cultural and generational boundaries in a range of situations.

Key Topics & Skills

  • Personal Development

  • Giving and Receiving Feedback

  • Collaboration

  • Diversity

  • Negotiation

Core Course

Analyzing Business Processes (or MIM Track Course 1)

Organizations can be conceptualized as a series of interlinked business processes. This course will explore designing, assessing, and improving business processes in product and service organizations.


Track Options: Analytics | Entrepreneurship | Finance | Marketing


Key topics & skills

  • Delivering Value Through Operations Management

  • Value Chain Analysis

  • Process Analysis

  • Process Improvement

  • Improving Supply Chains

Core Course

Data Visualization

While data is critical for making well-informed decisions, how you present and analyze data to stakeholders can make the difference between a new or improved business model and a missed opportunity. This course covers the design concepts involved in visualizing and analyzing data for decision-makers. You’ll use market-ready tools to perform ETL processes and create storytelling using data visualization tools.

Key topics & skills

  • Exploratory Data Analysis Using Visualization in Tableau

  • Evaluation of Visualization Design Alternatives

  • Data Transformations

  • Domain Specific KPIs Application

  • Dashboards and Story Creation

Core Course

Digital Marketing Strategy & Execution

Explore the full range of digital marketing platforms and activities, with best practice and innovation opportunities in mind. Consider the digital customer journey, online marketing, SEO, and linkages between online and offline marketing channels as well as how the growth of technology will lead to new opportunities and challenges.

Key Topics & Skills

  • Marketing Strategy for the Post-Digital Consumer

  • User-Generated Content & Co-Creation

  • New Media Channels & Audiences

  • Transmedia storytelling

  • Execution, Implementation & Measurement of the Digital Marketing Strategy

Business Challenge

Business Challenge: New Market

Put all your newly acquired knowledge and skills directly into practice at the end of each block through a practical and relevant business challenge. Teams will draw on the content and themes of previous courses in each block to complete challenges involving simulations, executive pitch presentations, innovation hackathons, real company challenges, designing new business models, etc.

Key Topics & Skills

  • Cross Functional Strategic Decision Making, Planning & Coordination

  • Analyzing Real & Simulated Business Cases

  • Team Leadership & Dynamics

Courses and challenges subject to change

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    Scholarship Deadline - Round 3

    January 31, 2025

    Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.