Luxury Marketing Insights With Liliana Caiman

What makes something truly luxurious? Is it the price tag, the story, the feeling it gives you—or all of the above?

In this session, we’re diving into the fascinating world of luxury marketing: what it is, why it matters, and how the world’s most iconic brands create desire, status, and unforgettable experiences.

You’ll get to explore the strategies behind top luxury names, challenge old-school thinking, and even put yourself in the shoes of a brand strategist. It’s all about mixing creativity, culture, and business smarts—get ready to think big and go bold.

June 4, 2025

7PM

1 hour

Eastern Time EDT

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About the IGNITE Summer Business Series

The Hult IGNITE Summer Business Series is exclusively designed to ignite students' passion for business! This inviation-only series is made for business-inclined high school students who are curious about a global degree in business. All students who attend and participate in all three classes (June 4, June 11, and June 18 at 7pm EDT) will not only get a sense of a few different college-level business courses with world-renowned professors at Hult International Business School, but also will receive a "Hult IGNITE Business Leader" Diploma of Participation. This diploma is something that can be added to one's resume for any post-high school education or business opportunities.

Liliana Caimacan

Liliana is a Professor of Practice at Hult International Business School, teaching Change Management, Innovations, Design Thinking, and Brand Management subjects.

An experienced international business leader, Liliana has led transformational growth across brands and portfolios to drive step changes in business results for over 20 years. She is a leading expert on innovation,  communication, and business strategy within the FMCG  and luxury industries, working with top blue-chip companies—Unilever and Tata.

With extensive marketing and leadership experience gained across multi-category, multi-brand, and multi-cultures, Liliana has a track record of unlocking opportunities and accelerating business growth with her trademark energy and drive.

Liliana Caimacan

A classroom less ordinary

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Teaching at Hult is no ordinary profession—but Hult is no ordinary school. We can’t wait to meet you in the classroom and see just how extraordinary you can be.

Can’t join us for this online session? Check out hult.edu/learn to find more virtual sessions that will prepare you for life at Hult.