Marketing & Management in the AI Age: Disrupt or Be Disrupted?
AI is transforming the way businesses market, manage, and innovate—faster than ever before. From ChatGPT crafting ad campaigns to predictive analytics shaping strategy, the rules of engagement have changed. In this highly interactive session, we’ll explore:
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AI’s impact on marketing & management—who’s winning and who’s struggling?
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The human vs. AI dilemma—what skills still give us the edge?
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Innovate or fade away—how can businesses leverage AI for growth, not redundancy?
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Live case study challenge—can you outthink AI in a real-world business scenario?
Join us for a fast-paced, thought-provoking session where we challenge the future of business. Will you disrupt, or be disrupted?
Thursday, May 15, 2025
10am or 5pm
1 hour
Online - Dubai GST
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Preparation
How to prepare
To prepare for this class, it is useful but not necessary to read:
Nike & AI-Powered Personalization–How Nike leverages AI to enhance customer engagement through the Nike App.
We will also conduct an AI-powered demo: AI-Powered Customer Segmentation–We’ll use a free AI tool to analyze target audiences in real time.
Vanessa Hinton
Vanessa Hinton is a global marketing and brand strategist with over 20 years of leadership experience in luxury, hospitality, retail, and consumer industries. She joined Hult International Business School as an Adjunct Faculty member in 2024, bringing expertise in brand strategy, advanced marketing, and customer experience innovation.
Vanessa is the Group Executive Director of Marketing at Ithra Dubai, with previous roles at Dubai Holding and Nakheel, where she led brand growth and digital innovation in the UAE’s real estate and hospitality sectors. She has also contributed to global firms like Euro RSCG Worldwide and Landor, shaping brand narratives for Fortune 500 companies.
An industry leader, Vanessa frequently speaks at global marketing forums and has received awards for brand innovation and digital strategy from 2011–2024. She is an active member of The Marketing Society, the Australian Business Council Dubai, and the Middle East Council of Shopping Centres.
She holds a BA in Communications from the University of Technology Sydney and an MBA from London Business School.
A business school for those made to do
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About Hult
More than a nonprofit business school, Hult is a dynamic multicultural community that educates, inspires, and connects some of the world’s most forward-thinking business talent. We flip the traditional approach to education by using learning-by-doing experiences to transform students' skillset, from the moment they join us, into that of an exceptional businessperson, from the moment they graduate.
Interested in learning more but can’t join us for this online session? Check out hult.edu/events to find more virtual sessions.