Master’s in Marketing
Overview
Learn international marketing by doing it
Stand out in a competitive global marketplace with Hult’s one-year Master's in Marketing. Gain the international strategic skills, creative executional ability, and cutting-edge knowledge to thrive in a constantly shifting digital environment.
In one intensive year, you'll learn to develop a marketing strategy leveraging tools needed to market through digital channels, conduct market research with an eye toward new product development, and examine global market opportunities for expansion and growth.
Key skills developed:
Customer Engagement
Social Media
Digital Marketing
Financial Acumen
Customer Experience
Key program features
Full-time (one year)
On campus
Home campus options: Boston, London, San Francisco
Eligible for Dual Degree & STEM study options
Start date: September 2025
Your program at a glance
Throughout your Master's in Marketing, you’ll take the knowledge and skills you learn in class and continually test them—and yourself—through practical application.
You'll study three core modules, each with an integrated business challenge. You’ll then take summer electives to broaden your knowledge or complete a specialization track aligned with your career goals.
Program building blocks:
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Required Modules
Core Modules
Gain the foundational business skills needed in any marketing career with a practical, challenge-based approach that enables intensive skills development and continuous practical application.
Choose Your Own
Electives
Whether you have a clear career target or want to try different paths, your electives give you flexibility to increase your knowledge across a range of business subjects.
Choose Your Own
Specialization Track
Study a marketing specialization track to complement your core master's program and upskill for your future career.
Choose from: Analytics, Branding, Generative AI
Master's in Marketing curriculum:
Specialization tracks
Get the deep expertise for the career you want.
To earn a specialized Master's in Marketing, you must complete a set of track-specific courses designed to enrich your leadership skills and specialist business knowledge.
Master's in Marketing /
Add a sought-after analytics focus and earn a highly in-demand STEM degree that’ll maximize your career opportunities post-graduation.
Master's in Marketing /
Develop your expertise in brand strategy and identity, gain a greater understanding of consumer behaviour, and create meaningful connections with your target audience.
Master's in Marketing /
Explore cutting-edge techniques to harness AI for creative content generation and personalized customer experiences, as well as to leverage insights and automation tools.
Campus Locations
Get global experience
Study in centrally located campuses in some of the world’s most influential business hubs and gain on-the-ground international experience as you build a global network.
You'll choose one home campus for your core program and travel to others for electives with Global Campus Rotation and international city seminars.
Career Development
Personal career support at every step
We work with every student individually to set a targeted strategy, equip them with the right tools, and guide them on a clear path to achieve their career ambitions. The results speak for themselves.
People from every part of the world, intense class debates, skills in all aspects of business and marketing, and my dream job—Hult offered me all this and more.
Jasmin Manzano
Filipino/American
2020
Double your skills with a Dual Degree
Standing out in today’s crowded job market is all about skills and a Dual Degree from Hult is the ultimate skills builder.
Combine your Global One-Year MBA or one-year master’s degree with a second specialist master's to create the ideal skillset for the role you want post-graduation—with just 18-months of study.
Admissions & Fees
What it costs & how to apply
Your education is undoubtedly one of the most important investments you will ever make. Throughout the application process, we will work closely with you to help you understand the options available to you to finance your degree, including scholarship opportunities.
What we look for
If you’re made to do, then the chances are, you’re made for Hult. We assess candidates individually based on the strength of their whole profile and take the time to get to know your unique value and skillset.
Billed cost of attendance for 2025 - 2026
| Boston | San Francisco | London | |
|---|---|---|---|
| Program fee¹ | 58,500 USD | 58,500 USD | 45,800 GBP |
| Other student-related costs² | 3,940 USD | 3,940 USD | 1,980 GBP |
Estimated expenses³
| Boston | San Francisco | London | |
|---|---|---|---|
| Housing | 18,000 USD | 18,000 USD | 14,000 GBP |
| Living | 12,000 USD | 12,000 USD | 9,000 GBP |
| Books & course materials⁴ | 1,000 USD | 1,000 USD | 700 GBP |
Application fee: 95 USD
¹ A non-refundable Confirmation Deposit counts toward the Annual Program Fee.
² Includes Insurance (provider varies), and Library which includes cases, articles and other licensed materials.
³ Amounts are based on market benchmarks and exchange rates at the time of print and are therefore subject to change. Estimated expenses should be applied a second time for studying Dual Degree.
⁴ Course instructors may assign additional textbooks, licensed software or other materials not included in our library as part of the requirements of their course. These are not included in student course fees and costs are an estimate.
⁵ Dubai fees include VAT
Download Brochure
Download a brochure for an in-depth look at Hult’s master’s programs.
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In 2022, Hult received a 4.03/5 Satisfaction Score from its students. More on Hult Reviews →