Welcome to the brutal world of business plan competitions. It’s not about co-eds hoping to win the affections of the Bachelor. It’s about late nights sketching out business models on sandwich wrappers, pizza boxes, newspapers and white boards. It’s about assembling a diverse yet compatible team, with varied backgrounds and skills, securing a dedicated coach, juggling a demanding business school schedule and a lengthy international competition. It’s about being willing to toss out everything you’ve worked on at the last minute and start from scratch.

Read more on the Huffington Post.  Article by Jonathan Littman, founder of Snowball Narrative, co-author of the Ten Faces of Innovation, and Professor of Innovation, Leadership and Teambuilding at Hult International Business School. 

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