Sport is big business, so Hult’s new Sports MBA is big news. Even bigger is the partnership with the outstanding Barça Innovation Hub, so before the new program kicks off we sat down with Hub General Manager Albert Mundet to talk tactics. 

Hult: What is the Barça Innovation Hub and what is it trying to achieve? 

Albert: Established in March 2017, The Barça Innovation Hub is FC Barcelona’s platform for driving innovation and knowledge in sports. Our mission is to foster innovation through collaboration with startups, researchers, and professionals. By creating a collaborative ecosystem, we aim to develop new technologies and solutions that benefit both the club and society. Ultimately, our goal is to make Barcelona a global hub for sports innovation, much like Silicon Valley is for the tech world.

The state of the sports industry & key business challenges

H: What are the top challenges facing sports organizations today? 

A: The pace at which technology changes means we must constantly innovate, but you could say that for any business. For sports organizations, the evolution of fan engagement is crucial, as fans now expect interactive and personalized experiences across various platforms. Revenue diversification is necessary due to disruptions in traditional streams, pushing us to explore new models like digital content and e-commerce. Sustainability is increasingly important, balancing environmental impact with financial stability. Lastly, ensuring the health and wellness of athletes, both physically and mentally, is paramount. At Barça Innovation Hub, we are committed to leading the way in addressing these challenges through strategic innovation and collaboration. 

H: How are sports organizations adapting to new technologies and changing consumer behavior? 

A: We’re seeing a lot of innovation with artificial intelligence, machine learning, and virtual reality. These tools are transforming how we train athletes, prevent injuries, and engage with fans. It’s all about creating more precise and effective training programs and offering immersive experiences that fans can’t get anywhere else. 

Data analytics, in particular, has become a game-changer. By analyzing vast amounts of data, we can make smarter decisions about everything from player performance to game strategies and even fan preferences. It’s amazing how predictive analytics can help forecast trends and optimize operations. 

H: What’s the biggest challenge for professionals trying to break into or advance in the sports business? 

Ask any sports fan and they’ll tell you precisely how they could manage their team better. Ask any team manager and they’ll say it’s harder than it looks.

A: Off the pitch, you find a similar challenge, many talented individuals vying for a limited number of positions, which means you need to stand out with unique skills and experience. 

Staying up-to-date with the latest technologies and trends is crucial, as the industry evolves rapidly. This demands ongoing education and professional development. Networking is essential for building relationships and opening doors to new opportunities, though it can be challenging for newcomers. 

Balancing passion with practicality is key, focusing on developing business acumen and strategic thinking skills. 

Why Hult & Barça Innovation Hub?

H: Barça Innovation Hub is at the forefront of sports research and education. What made this partnership with Hult the right fit? 

Combining Hult’s top-ranked online MBA program with Barça’s deep sports expertise creates a unique learning experience by blending academic excellence with real-world sports industry insights.

A: Hult’s strength in delivering flexible, high-impact business education complements our innovative approach to sports management. This partnership offers students unparalleled opportunities to learn from industry leaders, tackle real-world challenges, and build a global network. It’s about preparing the next generation of sports professionals with the skills and knowledge they need to excel in a rapidly evolving industry. 

H: What makes this program uniquely positioned to prepare professionals for leadership in the sports business? 

A: One standout element of the program is the Barça Immersive Experience. This optional, week-long onsite immersion in Barcelona offers students a unique opportunity to live and breathe the business of international sports. They get firsthand insights through keynote lectures from top executives, behind-the-scenes tours of world-class facilities, and hands-on workshops with industry experts. This experience allows students to see how theory transforms into practice in a vibrant sports environment, making it an invaluable part of their education. 

H: How does the challenge-based learning approach at Hult mirror real-world problem-solving in sports? 

A: Just like in sports, where athletes and coaches must quickly adapt to changing situations, Hult students tackle real business challenges in dynamic, team-based settings. This method fosters critical thinking, collaboration, and creativity, preparing students to handle the unpredictable nature of the sports industry. By working on live projects and solving actual problems, they gain valuable skills that are directly applicable to their careers in sports management. 

H: Can you share examples of the types of real-world industry challenges students will tackle? 

A: They might work on developing strategies for digital transformation, enhancing fan engagement through innovative technologies, or creating sustainable business models. One specific example is optimizing revenue streams by exploring new digital content and e-commerce opportunities. Another project could involve designing marketing campaigns that leverage data analytics to better understand and target fan demographics. 

Opportunities for students & career impact

H: What kind of mentorship, networking, or direct exposure to sports leaders will students get? 

A: Students at Barça Innovation Hub benefit from exceptional mentorship and networking opportunities. They gain direct exposure to top industry leaders through keynote lectures, hands-on workshops, and behind-the-scenes tours of world-class facilities. Our programs also include real-world projects where students collaborate with professionals on innovative solutions. This direct interaction with experts provides invaluable insights and helps build a strong professional network. Additionally, our extensive alumni network offers ongoing support and connections, giving students a significant edge in their careers. 

H: What role does the Barça Innovation Hub and its network play in giving students a competitive edge? 

The Barça Innovation Hub’s network provides access to top industry professionals, cutting-edge research, and real-world projects.

A: This network offers mentorship, insights, and connections that are crucial for career advancement after graduation. The Hub’s strong ties with startups and established companies also create opportunities for collaboration and innovation, giving our graduates a significant competitive edge in the job market. 

H: What advice would you give to someone considering a career in sports management? 

A: My advice is to follow your passion, but also be prepared for hard work and continuous learning. The sports industry is dynamic and competitive, so it’s crucial to stay adaptable and open to new experiences. Build a strong network by connecting with professionals and seeking mentorship. Don’t be afraid to take on challenges and learn from failures—they’re valuable opportunities for growth. Most importantly, stay true to your values and always strive to make a positive impact in the industry. Your dedication and authenticity will set you apart. 

The future of sports needs future-ready leaders, are you ready to make your play? Learn more about Hult’s Sports MBA.