News & Press


			Peter.jpg

Succeeding in a Downturn: A View from the Market Research Industry

Guest Speaker:
Peter Wills
CEO of Snap Surveys Ltd

Tuesday, 9 December 2008

Peter Wills is CEO of Snap Surveys Ltd, an IT company he set up 27 years ago, with offices in London, Bristol and Portsmouth, NH, USA and a staff of 80 worldwide. His company is now one of the leading suppliers of software and services within the survey industry. He is also a Visiting Fellow at Southampton University's Business School and is currently co-authoring a book on Market Research.

In his talk, Peter explained the steps his company is taking in order to prosper in a difficult market and provided personal experience and advice for any budding entrepreneur thinking of setting up a new business.